Get the design and layout in place
Once you have laid out the structure of your website, the next step would be to consider the design. The design of any website forms the first impression of anyone who clicks on the website. If the design were repelling, then visitors to that site would not bother reading the content no matter how well written the content is. What aspects of design should be considered then? Firstly, decide on the colors, keeping in mind the target audience. Based on the specific preferences of the intended audience and the reasons for the developing a website, the design should be implemented.
Considering the layout of the website is also an important aspect of planning a website. Layout is all about how various elements are arranged in the site. For instance, the title of the website should be featured in a prominent position. After all, you are trying to sell your company name along with what you have to offer. You should also bear in mind the placement of navigation buttons and/or links of the website. They should be created such that the layout does not look too messy or crowded.
Content and usability
Writing for the web varies greatly from writing for newspapers or newsletters. Most times, people scan for the information they want rather than reading everything from start to end. As such, the easier it is for visitors to read, the more likely they will be able to absorb the information you have laid out. While technology can help you build your Ecommerce site, for that site to be effective, the content must be clear and concise. Some examples of keeping language simple, avoiding technical jargon would be to use short words where possible. In addition, complex sentence structures should be avoided and active voice is preferred over passive voice.
Each idea should be presented in different paragraphs. This way, readers will be clear about what each idea is without being confused. Instead of randomly scanning information, by reading one idea presented in one paragraph, readers will be able to get a gist of the ideas presented. With the content in hand, the planning process of developing website becomes clearer. Based on the content, the builder can now proceed with arranging links, text, images, organization of content, etc.
Conclusion
One can never finish the process of creating a website. Because of the dynamic nature of search engines, website owners have to constantly modify their sites to enhance their ranking in search engine listings. Every page in the website has to be rich in captivating information. The goal of business sites should be that of giving visitors the information they want without beating around the bush. As such, planning of any website is the first step towards success.
For more information on website planning, please log on to http://www.smartimeinc.com. Smartime Inc. is a leading web designing, development and hosting company providing large assortment of services like web designing, site maintenance, Site marketing, promotion, Ecommerce, software development etc.
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