Why PR Is The Most Effective Branding & Marketing Tool

Author: Anthony Mora

Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney. The article profiles her and tells you about a case she just won and the impact that case had. Both pieces you read are in the newspaper. Both have to do with the same attorney, but which one would impress you the most, which would you pay more attention to, the ad or the article? My bet is the article.

Why? The ad is informative, but it’s paid for by the attorney. So, do we completely trust the information? We are aware that whatever the ad says was either written by the attorney or someone hired by the law firm and the informaiton is being controlled. The article is a news story. It is a third person account. It has been vetted by a writer and an editor. That doesn’t necessarily make the article more factually accurate than the ad, but it is perceived differently. The media’s job is to tell a story and to give the reader information, whereas the ad is meant to sell.

For that reason the article offers the attorney more validation and credibility. People tend to trust an expert who has been featured in the media more than one they see in an ad or a commercial. In a nutshell it’s the ability to offer that credibility to give the reader that sense of trust that makes PR is the most effective form of marketing and branding available.

Copyright © Anthony Mora 2008

For further information visit:
www.AnthonyMora.com

About the Author:

Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.

In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.

Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.

Article Source: http://www.articlesbase.com/marketing-tips-articles/why-pr-is-the-most-effective-branding-marketing-tool-853479.html

Finding my passions again

When I was a lot younger when the internet had only just opened it's doors to us, I found that I could be what I wanted to be. I wanted to be a short story writer. I was so excited about this that I got myself a free website and I started writing my short stories on there. It wasn't long before I had people asking me if they could put their short stories on my website. At this time, I had no idea about needing quality content. So I went along with it, but I also found myself in a little bit of bother, because some of these short stories had been copied by the writers and that was my very first lesson on the internet. "Never take responsibility for other people's work." So I put a paragraph in on the home page that said something to this effect. "I do not take responsibility for the originality of other authors works. If you have a enquiry about this, please contact the author."

Before I knew it, I was no longer getting disgruntled emails from people that were questioning this. So that was a problem solved. That is where my life on the internet started. I then started to explore avenues for getting paid for what I do... That's when I found out that I had more than one passion. I started learning the ropes of marketing my website and how to monetize it. This was great I thought...

For years I went quite stagnant and didn't really do anything different and was happy to poodle along just getting meger amounts for my website. Then, all at once, things hit me in the head and I have now started up my old passions again. Except I'm not writing short stories anymore, I'm now writing from experience. I write about what I've done and seen, I write about all of my passions and in some way they help me to earn a living.

It's been two months since we started changing things about and I can honestly say it's given us a second wind in what we do and boy the traffic is flooding in and our cashflow is also getting much better again. I am happy to say.!!!

Who said you can't earn anything online? We are proving it to ourselves that it is possible as long as you can string along a few sentences!

So, if you're interested in learning how to get started, just keep watching this space. There will always be helpful information and remember I learnt all of this by experience, so I'll make sure you won't get caught with scams.... I hope so anyway.