Learn 5 Important Reasons to Use Video Marketing

Author: Darlene Siddons

Effective advertising on the web requires taking advertising out of the so called traditional box and creating something truly effective that can produce results. The new and unique attracts attention and that is what video advertising is all about. Marketing on the web requires the same strategic thinking as marketing in all of the other arenas of advertising, something to grab the attention of the public. Think the way they advertise on TV….think Super Bowl advertising, only it is for the internet. Effective marketing on the web starts with unique marketing, and video marketing is the new cutting edge way to advertise on the internet. We want our advertising strategies to be something that is unique, different and very effective. Videos are the very thing that could create this interest in a business, website or email advertising campaign, as they don't require a large budget and they are in a format that can be spread all over the web in creative ways. 1. Social Media Marketing is one of the hottest markets for advertising on the internet today, and it is important to grab the interest of prospective customers through this modality, videos are the way to attract this attention. Facebook, MySpace, Twitter, LinkedIn, Forums, Member Websites, YouTube, are all video friendly and you don't want to miss out on this advertising opportunity. 2. Contact Prior Customers for Return Business we all know that it is important to keep customers coming back, and sometimes they need a little nudge to keep coming back; videos are a perfect opportunity to send them a notice and reminder, they are fun, non-threatening and can deliver any kind of message you want. 3. Thank Customers for Continued Business this is your perfect opportunity to show your customers how important they are, sending them a personalized video which is entertaining and informative is a perfect way to keep in touch and to let them know how special they are to you and your business. 4. Introduce New Products and/or Services you want to introduce a new product or service and you don't want it just to be another auto responder email, you can send a video and make it special and personal, they can even have a message of empowerment with affirmations or powerful quotes; also, you can give them an opportunity to a special pricing included in the video. 5. Develop and Improve Traffic to Website/Blog videos can be used to attract more traffic to your website/blog just like writing articles can, you can send them to all your social media sites and use keywords in the titles and tags; you can also use videos for advertising on CraigsList and Backpage which also are Google friendly. Marketing and advertising on the web offers a worldwide art festival at our fingertips and videos are one of the forms of art that is very appealing to the general public. We are a visual society and love visual action to entertain us and a video is a perfect advertising agent which also satisfies this entertaining part of us.

About the Author:

Darlene has researched and practiced many spiritual and personal growth paths and now is presenting Vision Map Videos to further enlighten and enrich the life of others thru visual perceptions. Receive her f.ree Inspiration For Daily Lives Newsletter. This is where you can see her most current Vision Map Video http://www.spiritedboutique.com" http://www.spiritedboutique.com"

Article Source: ArticlesBase.com - Learn 5 Important Reasons to Use Video Marketing

Search Marketing

Author: Search Marketing

Search Marketing: Points Which Can Work With You Or Work Against You When Dealing With Search Marketing

Search Marketing is crucial for the effectiveness or weakness of your site. The principal intention behind an on line effort is to be found, to be accepted and be kept up in high regard by visitors and customers. To achieve this, on line visitors should locate you easily when writing, on search engines, special keywords which effectively portray your company, services and products.

The objective of an efficient Search Marketing campaign is to get you on the top five positions in search engine results, to ensure that any searcher who writes the key words will spot you and click on you right away.

Any Search Marketing campaign has many elements and actions you should care for in order to make it useful and powerful. When facing Search Marketing, any fact counts! It works for your clients, it tells you to {respecthonorreward] them and cherish them to assure they make you rich, so, take note.

1_Make your site attractive, get rid of Flash introductions, these only torment clients.
2_Check that all website\'s pages load quickly. Do everything you need to do to turn them quicker.
3_Assure all links get somewhere. Try them on a regular basis; there is nothing more exasperating than hitting on a disabled link.
4_Download proper tools, like Google Webmaster Tools or Yahoo! Site Explorer, to assist you watch the website\'s functioning inside search engines and what might be weakening it.
5_Write instructive error pages, get rid of imprecise content on errors 404 and 500 and set up an XML sitemap.
6_Place Google analytics on the site; there are several, but this one is efficient. By neglecting this, every Search Marketing strategy you develop will be difficult. You must be capable of continuously follow conversions related to what you wish visitors to do when detecting your site.
7_Locate the HackerSafe or ScanAlert logos on the site. A secured website is more appealing for clients and search engines.
8_Add confidence by distinctly presenting all your contact data in every page.
9_Choose important and outstanding keywords to depict your products or services, later, get the principal sites employing those keywords; identify who links to these websites and go after those links for your site. Just get important links.
10_Pick relevant, high quality tags that enhance your probabilities of being noticed by possible customers. Tags must be unique and profound for every page, or, you will be marked as a spammer, for duplicating content.
11_Build intelligent and enhancing relations by accessing blogs in the field and commenting on them. Use Google reader and subscribe to every major marketing blog.
12_Communicate positive news monthly, show off, in an intelligent way, how much you are accomplishing and savoring it.
13_Guarantee your contact data is up to date in Google, Yahoo and Live\'s local search tools.
14Encourage visitors to subscribe to the email list and make it easy to achieve.
15_Diligently answer email concerns or questions.
16_Create a serious landing page, containing two or three headlines, seductive body text and a pair of meaningful images.

There are several other facts to consider but, fundamentally, put yourself in the customers\' shoes and feel how they feel. Only then will you be able to give them uniqueness, that will turn them loyal to you and in this point you may brag that you understand Search Marketing

www.Mr-Seo.com

About the Author:

search marketing,search engine marketing,web marketing,search engine optimization,seo,search marketing strategy

Article Source: ArticlesBase.com - Search Marketing

Small Business Marketing: - Enjoy Clear Direction & Peace of Mind

Author: Marketing Answers

The return on investment for the engagement of MJH Group for Small business marketing is based on the following;

Business Growth

• Increased sales and profit from effective strategy and campaign outcomes

Marketing Strategy

• The insight and direction provided by our strategic recommendations

• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business

• Allowing you to proceed with confidence

• A planned and structured approach to marketing success

Campaign Outcomes

• Effective communication of your brand and offer

• Generate awareness in the market to achieve

• New customer acquisition

• A greater share of wallet from existing customers

• Increased sales and business growth

Commercialisation

• Assess the viability of new products or services

• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success

Direct Bottom Line Savings

• Direct Bottom Line Savings due to effective marketing management

• Measuring the ROI of promotions and campaigns to determine effectiveness

• Customer focus reducing the risk of ineffective promotion or campaigns

• Redirection of marketing investment into areas with the greatest return

Effective Brand Management

• Long term business growth through the ongoing and positive development of your brand in the marketplace

Effective Positioning

• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants

• Maintaining the desired position of your business in the market place

Communication

• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program

Peace of Mind

• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about

• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements

• A marketing resource dedicated to the growth and development of your business.

For more details visit our site:

http://www.marketinganswers.com.au/

About the Author:

MJH Group Customer Understanding assists companies who want to improve customer relationships and find opportunities for business growth in the customer and prospect base.

Article Source: ArticlesBase.com - Small Business Marketing: - Enjoy Clear Direction & Peace of Mind