Using Smo for SEO

Author: Ihab

No, it’s not a secret language. Neither is it classified information. SMO or Social Media Optimization is a very trendy acronym that’s been playing around online marketing communities since the power of social networking sites like Orkut, Facebook, Digg, MySpace, Yahoo! 360, etc. were realized by the same. With the goal being to move beyond common e-marketing methods like SEO [Search Engine Optimization], SMO is a very useful tactic that can be applied to reach a far wider audience and tap into a larger network of bloggers, vloggers, businesses and even casual surfers.



RSS feeds, with their immediate update alert options, have empowered businesses utilizing SMO tactics even more. The target audience can have access to your content as soon as it is updated or modified. They can tag, book mark, vote for, recommend or even promote your website with the various options available on most social networking sites.



Through an interesting and relevant profile, you can have easy access to similar communities, like-minded individuals, associate businesses and the like. Once your website and business’ credibility is established, all the above parties participate in carrying your message across by providing links and track backs to your page or profile. Brand awareness is thus created at no cost whatsoever with such simple and easy e-marketing.

At Clear Media Online, our Search engine optimizers recognize the power SMO holds in today’s socially compact world. We are proficient in creating interesting and appealing profiles for our clients allowing them to take their businesses to the next level. Our e-marketing strategies not only optimize our client’s brand awareness, but also ensure that they attain optimum visibility in social media searches besides regular search engine searches.

About the Author:

This article is by Ihab Kharma, who is a freelance writer. He is well informed on the latest online markteing strategies. If you want to know more about e-Marketing or online marketing, make sure you read our regular updates on http://clearmedia.blogspot.com

Visit us at: http://www.clearmediaonline.com

Article Source: http://www.articlesbase.com/smo-articles/using-smo-for-seo-308561.html

Social Media Optimisation (smo) Explained for the Beginner

Author: Steve Greenwood

Social Media appeared on the Internet in 2006 and has since grown to offer new online technologies to help people share their opinions and experiences with each other in the form of text, links, images, audio and video. It allows businesses to reach their target audience via a whole new channel. Social Media is worldwide and user-driven, which is both good news and bad news for companies as the user community can have enormous power over the reputation of a brand or a company.

There are many different optimisation techniques available to the Webmaster including Search Engine Optimisation (SEO) and Conversion rate Optimisation (CRO). Social Media Optimisation (SMO) is the most recent and looks at the social aspects of your website helping your business to interact better with your website visitors and customers. The Internet is continually changing and new technologies appear all the time.

SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means.

Tagging and Bookmarking
The social web is all about sharing information and tagging your web pages allows people to easily bookmark your content by adding your web pages to their list of favourites on Explorer or one of the many social websites such as Digg, MySpace, Flickr and YouTube.

Create a Blog
A blog is simply a means of displaying content, one article after another on your website. This allows visitors to easily interact with your business and your services. A blog is easy to set up and is a great way to record daily events on your website.

RSS Feeds
Providing RSS Feeds for your services, products, blogs, etc allows users to know instantly what has changed on your website through the use of a Feed Reader. RSS Feeds help to get your content distributed across the web and is a simple way to tap into the Web 2.0 technology.

Discussion Forum
Forums allow your visitors to discuss and comment on your services and products. This can be of great benefit to companies, as monitoring the Forum will give you the chance to understand your customers and put you in a position to talk to your customers directly and in real time.

Online Videos and Images
Creating videos in the form of Podcasts can be a great way to communicate with your customers and bring life into website. Share your videos and pictures with popular social network sites for optimisation benefits such as YouTube.

About the Author:

Steve Greenwood has been designing and optimising websites along the Costa del Sol (Spain) for over 3 years. Please visit Social Media Optimisation (SMO) for further Internet Marketing Solutions including SEO, Conversion Rate Optimisation (CRO) and Online Reputation Management (ORM).

Article Source: http://www.articlesbase.com/smo-articles/social-media-optimisation-smo-explained-for-the-beginner-254378.html