Internet Marketing is Business, not Just Search Engine Algorithms

Author: Marketing Guy

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

About the Author:

Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation

Article Source: http://www.articlesbase.com/seo-articles/internet-marketing-is-business-not-just-search-engine-algorithms-146769.html

Web Marketing

Author: Web Marketing

web marketing,Internet marketing,search engine marketing,search engine optimization,how to start a business,web marketing tips

Web Marketing
Web Marketing Hints For Home Companies

It is challenging to begin a home company and understand Web Marketing to make it succeed. A lot of persons dream of starting one because it offers economical and personal independence, although it is also a frightening, challenging and puzzling direction to take. If you don\'t know how to start, we present some hints to get you moving in a methodical, cheap and knowledgeable way.

When developing an on line company and Web Marketing campaign, you need to learn in regards to what works for your company\'s industry and in regards to the elements and technical requirements you require to begin it and keep it running smoothly.

There is a lot to study and investigate at the beginning, so get assistance to guide you through the steps in a methodical way. There is an outstanding resource for this: ittybiz.com, here you will find priceless tips on how to create a successful home company step by step.

You must advertise your company and there is a simple manner to turn good at Web Marketing. On line you can find many simple to learn marketing tool kits, thus, choose the best one for your business. Only write- Web Marketing Tool Kit- on your computer and check the main results. Also, the work “Book Yourself Solid” by Michael Port, is an easy tool to learn Web Marketing, with practical exercises to determine who must be your clients, what you may give them and how to find potential ones.

Research about copywriting. You don\'t have to turn into a best- selling novelist, but you surely have to learn how to develop an effective landing page, an attractive piece that can encourage your visitors to pay for what you are selling, because it is vital for your Web Marketing undertakings. Powerful copywrtiting asks for clarity, vigor, appeal, experience and quality and you already have all that: you deeply know your market, what moves them, what they are asking for and why they should choose you. Thus, only write- commercial copywriting tips- on your computer and check the results you get.

Write a business plan, every small company considering an effective Web Marketing campaign must apply one. Ughh... ugly stuff! Not at all, keep it uncomplicated and effective. Check out Jim Horan\'s work “The One Page Business Plan”.

Care for your site\'s design, make it nice as well as search engine friendly to boost your Web Marketing campaign. You can find simple and cheap tips to attain both and thrust your site from the beginning. Educate yourself in the web prior to getting counsel from a web designer and search engine optimization expert.

Blogs are amazing environments to promote your company in an economic way and get in contact with your clients in a powerful way, thus, study how to create a blog, it is uncomplicated, but be careful with the details and extend it the tending it demands and deserves.

Creating your Internet company is an amazing success, but it isn\'t for everybody. As you can confirm, it needs a lot of time to study and a lot of {dedicationcommitmentseriousness] once it is running. Of course, these are not minuses when we are referring to your passion, so give it a shot!

www.Mr.Seo.com

About the Author:

web marketing,Internet marketing,search engine marketing,search engine optimization,how to start a business,web marketing tips

Article Source: http://www.articlesbase.com/human-resources-articles/web-marketing-777301.html

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Note from Creative Annie

From my own experience, I can honestly say that being seen is a big point of running an online business. You need to make sure that you have done all the right things within your website or blog to be seen. You need to submit your websites to the search engines for them to even notice you. That's when you start getting organic search engine traffic. Although, a lot of people think hits are important, they are not as important as unique visitors, so to get it right from the start, don't count the hits, count the visits. These are the numbers that are important. You need to be seen from all over the world and not just outside your back door. I hope these hints have helped you. The article above is a good article relating to what needs to be done. Keep coming back for more information on marketing.