Have you ever undertaken a task to explain something when it is just too technical to put into simple terms? Well, I'm busy with a task right now, where I need to do just that, it has been extremely difficult for me to explain it in simple terms, because I'm just so used to the technical jargon.
I find myself using my brain more than ever before and it is a challenging job. I thought this would be a piece of cake, but clearly I was wrong. I will keep trying to get the mix right until I do get it right, but I think this task will take me a lot longer than I thought.
For all you technical folks out there, don't under estimate how difficult it is to explain something to some one that has not got a clue about what you are talking about. You will find yourself frustrated and the other person none the wiser.
So to come to the point. Put yourself in their shoes just for a little while and try and make it as simple as possible.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Thursday, April 30, 2009
Saturday, April 18, 2009
With Advertising Funds Freezing Up - Packaging Picks Up
Author: Chris London
With Advertising Funds Freezing Up - Packaging Picks Up.
By Pixel Productions Inc.
You may have noticed many businesses are rethinking how they allocate their budgets especially where advertising is concerned. In fact, with economic downturn, people are tightening their wallets and this means spending less on advertising. But advertising comes in many forms and methods of media. Package design seems to be one area that is driving increased attention and funds.
Wondering why? Well, America may be leaning toward more conservative views where spending is concerned, but shopping is still a favorite pastime for many. With so many of todays youth plugged in and online the advertising we have known is coming to an end. However, consumerism continues to flourish and with it the need to attract and engage buyers. Hence, packaging design and development.
Investing in packaging is where many find a necessary shift in their advertising budget must be made. For many, consumer packaging may be the only opportunity to really reach their audience. The container that holds your product is just as important as the contents - often more so. The package is the first thing your customer will see and we all know you don't have long to engage and draw a prospective buyer in. Bottom line, packaging that works equals much more than just a return on investment.
With millions of products in the marketplace all claiming to be the best value for the money and each touting its own brand values, how can your product stand out among the clutter? A company called Pixel Productions Inc. has spent many years researching answers to this very question. The answer is powerful product branding. "Every product or service created, modified or revitalized today faces this question." And every year, new powerful brands emerge in the marketplace to capture strong sales and customer loyalty.
Now Ask yourself; What are my product brands associated with? What images do people associate with my products in their advertising?
Is my packaging doing what it's supposed to?
There's a battle for retail positioning and package design may be the only opportunity to secure the almighty sale. Retail sales are a challenge for all, so those not wishing to get lost in the retail jungle are looking to secure a brand identity or package design that's not only "pretty" but effective.
Paul Quinn and Chris London are the owners of Pixel Productions Inc., one of the leading brand design agencies for consumer product companies. Pixel Productions Inc., has been behind the scenes designing, developing and producing some of the most successfully retailing board games as well as retail products ranging from giftware to packaging for cosmetic and electronics. You have probably seen many of their products in stores like Hallmark, Target, and Michaels. Pixel Productions helps companies design, develop and market brands that connect with consumers and deliver results.
You can contact Pixel Productions Inc. by calling 877-386-2290 or by visiting their website: www.pixelproductionsinc.com
We pride ourselves on taking a thoughtful, fresh approach to each and every design solution. Whether it's creative graphic design for print media or website development, our design process allows us to provide meaningful and practical solutions that get results! We invite you to look through our site and various design portfolios and hope you are inspired to let us put our experience to work for you.
Article Source: ArticlesBase.com - With Advertising Funds Freezing Up - Packaging Picks Up
Wednesday, April 8, 2009
Internet Marketing is Business, not Just Search Engine Algorithms
Author: Marketing Guy
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
About the Author:
Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation
Article Source: http://www.articlesbase.com/seo-articles/internet-marketing-is-business-not-just-search-engine-algorithms-146769.html
Web Marketing
Author: Web Marketing
web marketing,Internet marketing,search engine marketing,search engine optimization,how to start a business,web marketing tips
Web Marketing
Web Marketing Hints For Home Companies
It is challenging to begin a home company and understand Web Marketing to make it succeed. A lot of persons dream of starting one because it offers economical and personal independence, although it is also a frightening, challenging and puzzling direction to take. If you don\'t know how to start, we present some hints to get you moving in a methodical, cheap and knowledgeable way.
When developing an on line company and Web Marketing campaign, you need to learn in regards to what works for your company\'s industry and in regards to the elements and technical requirements you require to begin it and keep it running smoothly.
There is a lot to study and investigate at the beginning, so get assistance to guide you through the steps in a methodical way. There is an outstanding resource for this: ittybiz.com, here you will find priceless tips on how to create a successful home company step by step.
You must advertise your company and there is a simple manner to turn good at Web Marketing. On line you can find many simple to learn marketing tool kits, thus, choose the best one for your business. Only write- Web Marketing Tool Kit- on your computer and check the main results. Also, the work “Book Yourself Solid” by Michael Port, is an easy tool to learn Web Marketing, with practical exercises to determine who must be your clients, what you may give them and how to find potential ones.
Research about copywriting. You don\'t have to turn into a best- selling novelist, but you surely have to learn how to develop an effective landing page, an attractive piece that can encourage your visitors to pay for what you are selling, because it is vital for your Web Marketing undertakings. Powerful copywrtiting asks for clarity, vigor, appeal, experience and quality and you already have all that: you deeply know your market, what moves them, what they are asking for and why they should choose you. Thus, only write- commercial copywriting tips- on your computer and check the results you get.
Write a business plan, every small company considering an effective Web Marketing campaign must apply one. Ughh... ugly stuff! Not at all, keep it uncomplicated and effective. Check out Jim Horan\'s work “The One Page Business Plan”.
Care for your site\'s design, make it nice as well as search engine friendly to boost your Web Marketing campaign. You can find simple and cheap tips to attain both and thrust your site from the beginning. Educate yourself in the web prior to getting counsel from a web designer and search engine optimization expert.
Blogs are amazing environments to promote your company in an economic way and get in contact with your clients in a powerful way, thus, study how to create a blog, it is uncomplicated, but be careful with the details and extend it the tending it demands and deserves.
Creating your Internet company is an amazing success, but it isn\'t for everybody. As you can confirm, it needs a lot of time to study and a lot of {dedicationcommitmentseriousness] once it is running. Of course, these are not minuses when we are referring to your passion, so give it a shot!
web marketing,Internet marketing,search engine marketing,search engine optimization,how to start a business,web marketing tips
Article Source: http://www.articlesbase.com/human-resources-articles/web-marketing-777301.html
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Note from Creative Annie
From my own experience, I can honestly say that being seen is a big point of running an online business. You need to make sure that you have done all the right things within your website or blog to be seen. You need to submit your websites to the search engines for them to even notice you. That's when you start getting organic search engine traffic. Although, a lot of people think hits are important, they are not as important as unique visitors, so to get it right from the start, don't count the hits, count the visits. These are the numbers that are important. You need to be seen from all over the world and not just outside your back door. I hope these hints have helped you. The article above is a good article relating to what needs to be done. Keep coming back for more information on marketing.
Sunday, March 1, 2009
Online Marketing- It's true I tell you...
Yeah, yeah, yeah... We've heard all the sales pitches, we are getting annoyed with the rubbish that is out there. How can we tell, what is actually going to work, and what isn't? I find that the best methods of learning, is by actually doing. So, be prepared for lots and lots of downturns. These can break your spirit, they can make you give up.
However, the survivors of this are the ones that actually have the stamina and persistance to go on. They usually end up making a few pennies more. They don't immediately make thousands. I wish that were true, but they do progressively get better at the skill of marketing and they find that they can judge, predict what is going to happen.
In the accountancy of business you have something called a cashflow budget forecast. I have found that to be really useful, because in the accounting world, you would have to be able to predict what the market is going to be like financially. The same thing applies in marketing.
Keep your eye on the financial news, you can usually find out whether your predictions are going to be correct or not. I usually work on a 5% increase of traffic on the website, but sometimes I fall short of that, if however, it is a 10% decrease from last months traffic, I would ask myself, what did I do in the last month that my followers, customers didn't like. Or was it that my content has gone out of date and I need to update all the content on the site. These things play a massive part in your venture of successful marketing.
If someone tells you, they only work 20 hours a week on their website.... I tell you, they are liars. Especially if they proclaim to be making thousands of pounds or dollars. IF THEY CAN PROVE THAT, THEN THEY MUST BE DOING BLACKHAT METHODS. Which is not wise and it could do your site more harm than good.
So here are a few pointers to running a successful website:
* Keep your content up to date
* Make sure you have your meta tags in place
* Tag your pictures
* Don't listen those that say they only work 20 hours a week, you are more likely to work 60 hours or more.
* Work on a 5% traffic increase.
These targets are attainable, just trust yourself and things will start to fall into place. Afterall, most marketing programs want you to part with your money.... Becareful.
However, the survivors of this are the ones that actually have the stamina and persistance to go on. They usually end up making a few pennies more. They don't immediately make thousands. I wish that were true, but they do progressively get better at the skill of marketing and they find that they can judge, predict what is going to happen.
In the accountancy of business you have something called a cashflow budget forecast. I have found that to be really useful, because in the accounting world, you would have to be able to predict what the market is going to be like financially. The same thing applies in marketing.
Keep your eye on the financial news, you can usually find out whether your predictions are going to be correct or not. I usually work on a 5% increase of traffic on the website, but sometimes I fall short of that, if however, it is a 10% decrease from last months traffic, I would ask myself, what did I do in the last month that my followers, customers didn't like. Or was it that my content has gone out of date and I need to update all the content on the site. These things play a massive part in your venture of successful marketing.
If someone tells you, they only work 20 hours a week on their website.... I tell you, they are liars. Especially if they proclaim to be making thousands of pounds or dollars. IF THEY CAN PROVE THAT, THEN THEY MUST BE DOING BLACKHAT METHODS. Which is not wise and it could do your site more harm than good.
So here are a few pointers to running a successful website:
* Keep your content up to date
* Make sure you have your meta tags in place
* Tag your pictures
* Don't listen those that say they only work 20 hours a week, you are more likely to work 60 hours or more.
* Work on a 5% traffic increase.
These targets are attainable, just trust yourself and things will start to fall into place. Afterall, most marketing programs want you to part with your money.... Becareful.
Friday, February 27, 2009
Is Marketing easy?
I can only talk from experience here, I have spent years and years in marketing and I still haven't found out all the secrets. I know how to get my website online and seen, but honestly, there is that much competition out there that it just depends on how much effort you are willing to put into it.
And money.... I'm being honest here, money does talk... If you've got a nice fat juicy budget for advertising then your site will be seen first. That doesn't mean it will be in the top 100 of the Search Engines, but in the sponsored links on the side.
A lot of people will go through maybe the first 3 pages of a search engine and then they will finally just rely on the sponsored links. This is what I have noticed after 9 years of Marketing, but if you are willing to have your go at it, then have another look at my previous blog, it will give you the tools to get started.
And money.... I'm being honest here, money does talk... If you've got a nice fat juicy budget for advertising then your site will be seen first. That doesn't mean it will be in the top 100 of the Search Engines, but in the sponsored links on the side.
A lot of people will go through maybe the first 3 pages of a search engine and then they will finally just rely on the sponsored links. This is what I have noticed after 9 years of Marketing, but if you are willing to have your go at it, then have another look at my previous blog, it will give you the tools to get started.
Why has online marketing become so important in the 21st Century?
That is a question I came across while surfing the net. Since I know a little bit about online marketing, I thought I would have a go at explaining the importance of online marketing.
Everywhere we look these days, there is a site name being advertised. All the top shops have online stores and the reason for that is convenience. The first thing you need to look at is, why do people find it more convenient?
The reason for that is, is because shopping, or browsing online can be done in the comfort of your home. Here is an example. You've been at work all day, you are tired, but you have to go home, cook dinner for the family, get the kids bathed and ready for bed. You probably have to put a load of washing into the washing machine, so that you can hang it out in the morning. You see, if you have a family, it can be really difficult to get out and about and care for your family properly. Thus it is comfortable and convenient.
So we turn to the resource which gives us the option to do our shopping online. This is where businesses have to compete to be seen across the internet. Whilst a lot of businesses can pay for their advertising online, there are smaller companies popping up everywhere that need to get the right formula to be seen.
This is where online marketing experts come into play, they help smaller businesses to get seen, sometimes it costs nothing, other times, it costs a lot. So homebased businesses have to learn the art of online marketing themselves. This can be handed to you on a silver platter, but it does mean that you have to actually spend time at doing it. It all boils down to one thing. Do you have the ambition or stamina to keep going for years without making a great deal? But suddenly, the doors open and you are riding one of the hottest waves there are. It all comes down to you and how much effort you put into it.
If you think, you can just add your site to the search engine and you're finished... I'm sorry to tell you this, but you will be shelved pretty quickly, especially if the search engine spiders don't see a change in your website.
The secret is, to keep working hard on your site, keep submitting your website to the search engines, keep talking about your website.... One of the oldest methods still play a massive role in Marketing, (both online marketing and normal marketing), it is word of mouth.
Yes, it's convenient for buyers online, but it is also convenient for marketers at home. You can sit at your computer comfortably with a cup of coffee and a cigarette if you smoke, but the main thing is, you are comfortable and you are not bound by time bounderies of the office. You will find that you actually work longer hours to get seen, but then again, you could only spend a couple of hours a day. That comes with popularity. The easier it is for you to be seen, the less time you have to spend.
Online marketing is a volitile business to be in, much like the stock brokers, it's a rat race on the internet, but still so so important so that customers and even just browsers can have a look at what you've got. Let me put in a couple of figures here, the internet is made up of over 30 000 000 000 sites. Everyone is competing for a slice of the market. The worlds population comes into account too, Billions of people. So, it is possible to have a slice but you've got to have the skills and stamina to compete. You also may need a little wad of cash too.
It is important to know how to market, it is important to have a website, it is important to be seen.
These are the ingredients for a good online presence. I hope this has helped a few of you.
- Get a website - Award Winning Hosting: $5.25/month!
Free Domain with Hosting. Use coupon code 'Domain10'
- Submit your site to search engines - Search Engine Promotion Tools.Com
- Get Adsense - http://www.google.com/adsense
- Get Adwords - http://adwords.google.com/
- Get Marketing advertisers - http://www.cj.com/
Everywhere we look these days, there is a site name being advertised. All the top shops have online stores and the reason for that is convenience. The first thing you need to look at is, why do people find it more convenient?
The reason for that is, is because shopping, or browsing online can be done in the comfort of your home. Here is an example. You've been at work all day, you are tired, but you have to go home, cook dinner for the family, get the kids bathed and ready for bed. You probably have to put a load of washing into the washing machine, so that you can hang it out in the morning. You see, if you have a family, it can be really difficult to get out and about and care for your family properly. Thus it is comfortable and convenient.
So we turn to the resource which gives us the option to do our shopping online. This is where businesses have to compete to be seen across the internet. Whilst a lot of businesses can pay for their advertising online, there are smaller companies popping up everywhere that need to get the right formula to be seen.
This is where online marketing experts come into play, they help smaller businesses to get seen, sometimes it costs nothing, other times, it costs a lot. So homebased businesses have to learn the art of online marketing themselves. This can be handed to you on a silver platter, but it does mean that you have to actually spend time at doing it. It all boils down to one thing. Do you have the ambition or stamina to keep going for years without making a great deal? But suddenly, the doors open and you are riding one of the hottest waves there are. It all comes down to you and how much effort you put into it.
If you think, you can just add your site to the search engine and you're finished... I'm sorry to tell you this, but you will be shelved pretty quickly, especially if the search engine spiders don't see a change in your website.
The secret is, to keep working hard on your site, keep submitting your website to the search engines, keep talking about your website.... One of the oldest methods still play a massive role in Marketing, (both online marketing and normal marketing), it is word of mouth.
Yes, it's convenient for buyers online, but it is also convenient for marketers at home. You can sit at your computer comfortably with a cup of coffee and a cigarette if you smoke, but the main thing is, you are comfortable and you are not bound by time bounderies of the office. You will find that you actually work longer hours to get seen, but then again, you could only spend a couple of hours a day. That comes with popularity. The easier it is for you to be seen, the less time you have to spend.
Online marketing is a volitile business to be in, much like the stock brokers, it's a rat race on the internet, but still so so important so that customers and even just browsers can have a look at what you've got. Let me put in a couple of figures here, the internet is made up of over 30 000 000 000 sites. Everyone is competing for a slice of the market. The worlds population comes into account too, Billions of people. So, it is possible to have a slice but you've got to have the skills and stamina to compete. You also may need a little wad of cash too.
It is important to know how to market, it is important to have a website, it is important to be seen.
These are the ingredients for a good online presence. I hope this has helped a few of you.
- Get a website - Award Winning Hosting: $5.25/month!
Free Domain with Hosting. Use coupon code 'Domain10'
- Submit your site to search engines - Search Engine Promotion Tools.Com
- Get Adsense - http://www.google.com/adsense
- Get Adwords - http://adwords.google.com/
- Get Marketing advertisers - http://www.cj.com/
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